You’ve finally finished your post and hit publish. Blood, sweat, and tears have gone into your work. The last thing you should ever do is just walk away from it and hope for the best. There exists a false idea that blogs thrive on their own. That all the big ones are popular because they’re that good.
That is wrong. Their success is derived from implementing strategies to help get the word out about their content. Twenty percent of the work lies in your writing. Eighty percent is in the things you do afterward to make your post travel. Nothing is more disheartening than doing good work, then looking at your analytics only to see a dismal performance. You can start changing your numbers today by applying these proactive tips to your ‘sharing’ process.
1- Email everyone
There is immense power in the list of contacts in your email. Think of it as this dormant marketing tool, that is just within your reach and costs absolutely nothing to use. Write an email about your latest blog post and click send to all. This email should include a snippet of some of the content on your blog. Think of it as a little teaser for the main attraction.
Make sure you don’t copy and paste your entire post to your email. This stamps out any sense of suspense and interest in your article as the receiver would be able to read everything at once. It also means there’s is no traffic going towards your blog. Add a link to the blog somewhere within the text of the email. You should also add an easily shareable link that will help the receiver share the post on social media.
Pack a pretty package and the post will sell itself. Make the words in your email engaging and friendly and include a call-to-action. With a great snippet, you’ll be seeing new visitors in no time.
2- Try an evergreen campaign
You’re going to need to try a bit harder than just sharing your post a couple of times on your personal pages. You need to start a campaign that never stops. Much like an evergreen, this campaign will always be ‘ON’. Put up a sequence of social media posts that repeat themselves. Your posts will get promoted automatically.
Using a tool called MeetEdgar will help you set all this up. It allows you to create a collection of social media updates and will queue them for you. Each post you will see online will be randomly selected from the bunch and give the impression of a robust ongoing campaign (which it is!)
Some ideas for updates:
- The headline of the post or a variation of it
- A quote or excerpt from your post
- An image from your post
- Tagging an influencer who has been featured in your post
There are cheaper options like MissingLettr that offer a similar product with more limited features.
3- Seek out helping hands
Influencers are awesome. More So than you think. The reason is simple. The difference between you sharing your post and them doing the exact same thing could mean a difference of thousands of eyeballs looking at your work. If you have the cash, using tools like BuzzSumo makes it really easy to track them down.
It organizes them by topic so you can easily find an influencer that is interested in your content. You can see the number of links that they have shared recently and by looking at the URLs you will know whether or not they share other people’s content often.
A cheeky trick to use if you can’t afford BuzzSumo is to take advantage of their trial period. Get familiar with the influencer world, if only for fourteen days. During that time, find lots of influencers and learn how to contact them.
You can also use google to find big blogs that talk about what you talk about. Find the owners of the blogs on social media and get connecting! Use your new list of influencers and let them know about your latest blog post, whether it is by Facebook Messenger or cold email.
4- Fish for backlinks
You will have to stick your neck out a little with this one. You need to look for several backlink buddies in order to rise in Google’s ranks.
Page one is the goal here. Not many people go beyond that first page on google when they are searching for content. Google does need some proof that your post is worth being at the top. You need “high-quality” sources/blogs to vouch for you. How the vouch for your post or blog is by using backlinks to your content. It shows Google that you are high-quality by association.
To start fishing for backlinks, you need to find other bloggers that might want to link back to you. Search by topic. Look for posts that have lots of links to blog posts like yours. If your topic is LASIK surgery, for example, type in:
“LASIK tips”, “LASIK ways”, “LASIK resources” or “LASIK links”
Find their contact information and reach out by saying that you loved their article and that you have written one on the same topic. Invite them to check it out. Following a positive response, ask whether they would consider linking to it.
There’s a possibility that many people might reject or ignore your request, but a success rate of ten percent is good enough.
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5- Time for an internal audit
Think of your blog like a little web of information. Internal links are an effective way to raise your searchability and helps Google index your pages. Link your blog posts with each other and use the traction that you have received on your older articles to boost your newest ones.
This is not a very long process and will most likely take you ten minutes each time you finish writing a post.
Look through your older content and try to find as many places to squeeze in a link that will point to the new post. Older content then becomes a treasure trove of information that you store which adds value to your newer work.
6- Use Quora
You’ve probably come across Quora in your adventures on the internet. Quora is a valued resource for information, where people ask questions and use a trust system to get the “best answer” voted up.
Search for your topic on and see what questions might come up. Remember, you are probably already knowledgeable about the subject. Use this to answer a question and direct traffic back to your site for further information. Make sure to always be keen and thoughtful about your answers. Make them as informative as possible to demonstrate value. Dropping a few words and a link will not work because your answer will remain at the bottom of the pile. For visibility and quick clicks back to your site, you need to stay on top!
7- Morph your posts into other creatures
The magical land of the internet welcomes content in all types of forms. Big and small, PDF or podcast. Think of all these media as creatures that can deliver your content to a wider audience. The beauty of all of this is that your blog post can easily turn into lots of other things with a little bit of repurposing.
Sit down, clear your throat and record yourself reading out your article. That becomes a podcast that you can share on Soundcloud to reach people that sometimes prefer to listen rather than read. Remember to embed links back to your blog on every platform you use.
You can also repurpose your post into a powerpoint presentation or a Youtube video. Make a wider audience easily accessible and point them all to your blog.
8- When in doubt, Facebook Ad
You are probably already familiar with Facebook Ads. The trick is to harness the spreading power of their network. The sheer number of people is amazing. The ability to target specific groups of people is even better for your blog.
Turn your best posts into Facebook Ads. You don’t need to spend much. Set your budget according to what you’re willing to pay. This can be as low as five dollars a day. A good way to be specific in your targeting is by directing your advertisements to people who like certain pages within your niche. You could also target according to age, geographical location or interest in a particular subject.
There are lots of people that use Facebook. The number is in the billions. That’s a staggering number that is hard to ignore. Make use of this and direct the world to your content.
9- Check on your analytics
Your analytics are the vital signs of your blog. They are the machine by your hospital bed with a continuous line that spikes occasionally. If the line goes flat, it could certainly mean disaster for you and your content. It is therefore important to keep an eye on the information and adjust your practices based on what you see.
You need to know what is working and what’s not working that well. Google Analytics will help you keep track of that. Set up an account to see whether all the strategies you may have used are yielding any results. The first benchmark is to take a look at the information one week after you publish your post. This is to see how well you performed out of the gate.
Check your numbers against what your projected and the numbers that you have been hitting in the past. Take note of how long readers stuck around and whether or not they made the commitment to subscribe your blog. Take stock of where your visits come from. See the more effective route and take it, whether it is from social media, referrals or direct channels. Use the most successful method and keep working to grow the traffic from your other channels.
Always come back occasionally to monitor the performance of the post.
10- The freshness factor
Believe it or not, Google looks at how fresh your stuff is. Your blog is a bakery and if your buns are old, Google will not be buying them. Fresh is a factor that search engines use when deciding to put your post up in their results.
Always update your most popular blog posts with new information every so often. This keeps your content current and useful to your readers and, by extension, to Google.
Set a reminder for yourself to update posts a year from now. It will help you go back and check on a couple of posts to see if the content needs a makeover or a little tweaking. This could be as easy as targeting a new keyword and or giving it a new headline.
Always check the comments sections for questions you could address within the main article. Check whether your links still work and update your images. Make sure you mark the post as updated so that you can keep up with all the changes.
After publishing a post, you need to breathe life into it. It is always a work in progress and will need an extra push to ensure it is successful. You might have thought that the quality of your work was the reason your blog didn’t hit the high numbers in your statistics. The more likely reason is that you do not do the work to set the ball rolling.
Don’t rush into new posts just yet. Spend a little time implementing the tips outlined above on your older posts. Once you get the hang of it by increasing traffic to the back posts, optimizing your newer posts will come as second nature. Try emailing, doing an internal audit, refreshing your content, checking your analytics and using Quora if you are a bit short of cash. Any changes you make in handling your post after publishing will make an impact on your numbers. Good luck!